Too many businesses assume that just building a site, customers will come. Read these five steps will either make you ponder your current setup and whether its ideal for the business or light that fire you need to get your business of the ground. Either way, you will appreciate the amount of internet marketing support is involved to generate the most basic traffic to your website.
1. Pick a domain name from a domain registrar.
GoDaddy is the preferred or most well-known website. They are called the domain registrar but try to up-sell you on services like:
- web hosting
- security certificates
- web privacy
2. Choose a web developer that’s reasonable, reliable, and you get along with.
We use the team over at Stegosource to provide assistance with my marketing, coding, web dev needs. The alternative to designing a complex website is heading over to SquareSpace. They are like the iPhone of web Content Management Systems. It still requires time and effort but most people that understand their iPhone functionality will understand this site and how to create your own web site.
3. Pick a web hosting company. *Not needed if you go with SquareSpace
Site Ground has great support and special deals on pricing. Other popular ones include Bluehost or get one of those all in one bundle packages. I prefer to separate things out before specials and who provides the best services is always changing.
4. Choose a webmail hosting company.
Webmail hosting company are a dime a dozen. Typically, you get free webmail hosting when you choose a domain from your registrar. The most main stream one these days that I actually prefer is Google Apps for Work. Alternatives include, Office 365 and Yahoo! Small Business.
5. Advertise the website
First, get a Google Voice number (part of the benefits of having a Google Apps for Work email account) that forwards to your cell phone and others so you can filter unnecessary calls. Then start posting to all the free sites like Yp.com, yelp.com, Google Places or whatever they rebranded it as this month. Finally, spend time to get 101 lesson on Google Adwords. Ignore, all the businesses claiming to be Google and guaranteeing that you will be ranked #1. It’s all mumbo jumbo that will burn a hole in your pocket. Perform a google search for “google adwords 101” It’s the first link for your Google search. Learn, live, and breathe all the videos. Fill in the worksheets. Give adwords.google.com a call when you feel confident to create your own Adwords campaign.
Bonus: Start optimizing your landing pages for your Adwords campaign here and track all traffic through Google Analytics.
Congrats! You are now have an established business presence on the web and we grant you the honorary title of internet marketing guru.
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